There are several reasons why you can’t afford not to have a blog for your accounting firm’s website. One of the most significant reasons is that companies that blog get up to 55% more internet traffic, and that’s exactly what you need for your accounting firm. Once you get a lot of traffic, you can convert that traffic into paying customers. Read on to find out why blogging should be part of your content marketing for CPAs.
A Blog Can Help You Boost Local SEO
Are you interested in getting more customers from areas near your physical location? Well, every business is. One of the most effective ways to boost local SEO is to blog. Blogging is a great way to ensure that your local community knows that you exist. This ensures that your business is easily discoverable. It’s important that your basic credentials, like your location, hours, and phone number be easy to locate online. Having a blog is one way to ensure that people can have easy access to your contact information.
You must also keep in mind that an active and informative blog is a great way to help new customers become acquainted with your brand. It’s an educational tool that you can use to teach local customers about the products or services that you offer. Even if the majority of your topics do not directly spell out your service offerings, you can trust that your local customers will notice. This is why you must make blogging part of your content marketing for CPAs.
A Blog Can Help You Establish Yourself as an Expert
One of the best ways to obtain the trust of your customers is to establish yourself as an expert in your field. You can achieve this by blogging about topics related to your services. For instance, if you own an accounting firm, you can populate your blog with posts about the benefits of accounting services and how they can help your clients grow their businesses. This is one of the fundamentals of content marketing for CPAs.
Whatever your industry, you can create a blog with updates about new trends and changes that your audience needs to be aware of. You can also use your blog as a landing page for people that come across your business on other platforms. Regardless of your niche, you need to make your blog educate peers, customers, and students.
You can also leverage your blog to provide definitive answers to frequently asked questions about your industry. Apart from that, it also offers a good platform to demonstrate why your business is unique and how you are better than your competitors.
New and Engaging Content For Your Audience
It’s important to keep your audience engaged. A blog is one way to provide your existing and potential customers with fresh and engaging content. That way, they can remain interested in your business offerings. If your customers become interested, they will start following your blog regularly. That way, they can easily see new and interesting offers when you have some. Apart from that, once someone starts following your blog consistently, you would have gained a long-term customer. They will view your blog posts as you adding value to your business. You must also remember that blog posts are not only limited to words. You can also use photos, links, and videos to attract people to view your content.
A Blog Can Drive Social Media Audience to Your Website
Social media offers a great opportunity to market your business. A great way to leverage social media marketing for your business is to include links in your social media posts. That way, you can direct traffic from there to your website, where people can sign up for your services. Keep in mind that you will be using social media to try and convert people from followers to customers. However, once they reach your website, you must also find a way to keep them there. This is where interesting blog content comes in, and that’s how your blog benefits come full circle!
Google Loves Blogs
When Google crawls website pages, it searches for content that gives it an idea of what a website is about. That’s how it ranks websites in search engine results. If someone searches for a specific topic, Google uses content on your website to determine whether your website is the best fit for what they are looking for. However, even if you post relevant content once, this doesn’t mean you will keep being Google’s favorite. Instead, you must keep updating your site with fresh and new content that your readers can enjoy. When Google detects new content on your website, it will rank your website higher on search engine result pages.
A Blog Helps You Convert Traffic Into Leads
Getting traffic to your blog is one piece of the puzzle. Once you are starting to get a lot of traffic, you will also need to find a way to turn that traffic into paying clients. Your blog also allows you to do that. Each blog post you create allows you to convert a lead into a paying client. To achieve this, you will need to include a lead-generating call-to-action at the end of every blog post. Your call to action can include things like free ebooks, whitepapers, fact sheets, and webinars. These should be assets that can convince people to exchange their information or pay to use your services.
Blogging Can Help You to Build Links
Apart from having fresh, keyword-rich content on your website, you also need to have inbound links or backlinks. These are among the 200 factors used by the Google algorithm to rank websites. Many experts believe that backlinks are the third most important factor when it comes to search engine optimization. While link building is important, you must also understand that it’s one of the most difficult SEO tactics. The best way to get some links for your website is to create valuable articles for your customers and other businesses. That way, other businesses can start viewing you as an industry leader.
An inbound that comes from authoritative websites is like a vote of confidence, and Goggle can realize this and rank you higher than your competitors. Links show Google that you can be trusted and that you are one of the experts in your industry.
A Blog Can Help You Get Feedback From Your Clients
One of the most significant benefits of a blog is that it can help you give customers and clients the information they will be looking for. Apart from that, it will also allow them to provide feedback. This ensures that communication is not in a one-way manner. A blog allows customers to ask questions, comment, and start a conversation. This is why you must invest in getting a blog for your accounting firm.
Creating conversations with your clients is a good way to build trust. It also helps you establish yourself as an authority in your accounting industry. Lastly, a blog can help you view your business from the audience’s point of view. That way, you can get a chance to make improvements and offer better quality services to your customers.
These are some of the benefits of having a blog for your accounting firm. The more you keep producing high-quality content for your website, the more you attract an audience and the more they start viewing you as an industry authority. Blogging will help you build a strong knowledge bank that clients can rely on.