Your accounting firm may have a great website that’s fully optimized for desktop browsers, but what about mobile devices? If your site isn’t responsive and doesn’t look good on smaller screens, you’re missing out on many potential business opportunities. In this article, we’ll discuss some of the reasons why you should optimize your mobile site.

1. It’s Great for Search Engine Rankings

If you’re not optimizing your mobile site for search engines, you’re going to suffer in terms of organic SEO results. Here’s a good question to ask yourself: when someone searches for an accounting firm on their mobile device, what do they see? They’ll typically be presented with a list of sites ranked via the Google search algorithm. The sites in this list are prioritized based on several factors.

One very important factor is how well the site performs on mobile devices. If your site doesn’t look good, has poor load times, and isn’t easy to navigate via finger (most smartphones), then you’re not going to get ranked very highly for relevant keywords.

2. You’ll Capture More Business

One of the best ways to grow your client base and maximize revenue is by capturing more leads and converting them into paying customers. Mobile users represent a significant portion of internet users these days, so it only makes sense that you should capture their attention on mobile devices as well. If your site isn’t optimized for mobile devices, you’re missing out on a lot of potential business. Remember, most users (74%) are more likely to return to mobile-friendly websites.

3. People Are More Likely to Visit Your Site on Their Mobile Device

People are searching for local businesses on their smartphones more and more these days. If you want to make yourself accessible to them, you need to optimize your custom CPA website so that it’s easy for users to get in touch with you or learn more about your products and services.

4. Optimizing Your Accounting Firm’s Mobile Site Can Increase Paid Search Traffic

Did you know that the average click-through rate for a mobile ad is higher than a desktop ad? If your site isn’t optimized for small screens, it may be getting fewer visitors from Google’s search results, which means lower click-through rates and less business from paid search ads.

5. It Presents Your Accounting Firm as Modern and Cutting Edge

When your accounting firm has a custom CPA website, you’re showing your potential clients that your business is forward-thinking and modern. This is especially important for younger clients who are more likely to make big financial decisions based on the internet. If they see that you have a fully functional mobile site, your firm will look like a leader in the industry.

A custom CPA website is an important component for growing your accounting business. If you want to stay ahead of the curve and reach as many potential clients as possible, call us today at 309-767-0004, and we will help you develop one.