SEO for Accounting Firms

The use of Yellow Pages is long gone. You no longer have to flick through the pages in search of an accounting firm. In today’s digital age, when someone needs to find a specific business, they head straight to the internet. By searching a few simple words, search engines can provide thousands upon thousands of results. So the question is, how do you get your accounting firm to get noticed? The simple answer is SEO.

What is SEO?

SEO (search engine optimization) is simply the process of improving your site so that it ranks higher on search engines organically. The goal is to ultimately rank number one. This helps people find your specific products or services. Although it may take time to see the results, SEO will have a much longer impact on the success of your business.

Why is SEO for Accounting Firms Needed?

Your accounting firm is just like any other business because it’s a business! If one of your goals is to grow your business, then you’ll need to reach more and new people. You can do just that through search engines. Not only will your organic search be improved, but you will also show in local search results.

What Exactly Does That Look Like?

Landing Pages: Ranking on the first page is only part of the process. Creating an inviting and user-friendly landing page will encourage people to stay on it longer and explore your site. This all includes creating an appealing design along with headings that are attention-grabbing. If you’re ranking, you want to make sure you can keep the potential customer around even longer.

Keywords: Keyword research can go a long way. You will want to use keywords that are relevant to your accounting business and your different services. But, be careful about using too generic keywords because it can be too competitive. This also gives you the chance the target your local audience. If you are based in Boston, MA, then include that in your keyword.

When you optimize a website with keywords, you are essentially plugging in specific keywords on different pages throughout the site. You won’t have to overload a page with a bunch of keywords because Google is good at figuring out what your page is about. As long as the keyword is mentioned once, it helps with the ranking of your website.

Utilize Title Tags and Meta Descriptions: This is one of the many factors that go into your ranking. The keyword that was just used on your homepage is now one that should be used in the title tag and meta description. This helps google with figuring out what your site is about.

These are just a few of the examples that go into the process of SEO for accounting firms. Our team will use best practices to get you ranked even higher than before you started with us.

CPA Marketing Firm is Ready to Help You

There are 200 different factors that determine your search engine ranking which means it can take a bit of work to get you to the top. SEO is also no easy feat. That is why you should trust CPA Marketing Firm with SEO for accounting firms. Our team has the experience and knowledge to handle everything from keyword research to optimizing your landing page to title tags and meta descriptions. With so many different factors at play, you should only trust the professionals. You focus on your business and we will focus on getting you ranked. Ready to start the conversation? Call, email, or fill out our contact form today. Let’s get you ranking at the top of the search results!

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