Marketing a CPA firm can be somewhat complicated. Of course, CPAs like any other business owners or employees, want to make money. However, they do need to follow certain parameters and ensure that they are not only marketing their firms ethically but putting the best foot forward with potential clients as well. The services offered by CPAs are complex, and many consumers are not fully aware of what an accountant can do for them. For that matter, it’s important for CPAs to market themselves well ahead of their busiest season (tax season) so that clients can get the maximum amount of benefits possible.
So, how should CPAs approach digital marketing for accountants? For one thing, they’ll want to have a good budget ready. According to the United States Small Business Administration, businesses need to have a marketing budget of 7 to 8%. But you also need to know how to use that budget. Let’s delve into the specifics of digital marketing for accountants.
1. Utilize SEO
It’s incredibly important for all small business owners to take advantage of SEO. SEO, or search engine optimization, is the practice of optimizing your website so that it appears at the top of local search engine results. This is often done through creating optimized content like blog posts or onsite articles, utilizing commonly searched keywords or key phrases. Digital marketing for accountants is almost always at least partially reliant on SEO. This will ensure that you only get noticed by internet users — but specifically by those that are likely to use your services.
2. Manage Your Social Media Presence
You may not think that a CPA firm needs a social media presence. However, basically, all small businesses need to have some kind of social media presence in this day and age. At a minimum, a CPA firm should have a Facebook page clients can reference, though Twitter and Instagram may be recommended as well.
3. Try Email Marketing
Your website should prompt potential clients to enter their emails (possibly offer something in return, like a one-time discount or promo). This way, you can begin email marketing to them. Sending out emails reminding them of the importance of using a CPA can make a difference.
If you are interested in ways you can better your digital marketing strategy for your business, contact us today. You may be surprised by how much marketing can strengthen your business!