Are you looking to get more clients for your tax firm? The first step should be letting people know that you exist. There are a lot of tax firms out there, and if you don’t reach out to your clients, no one will ever know that you are in business, no matter how good your services may be. Here are seven marketing strategies that your tax firm should invest in.
Make Use of Outbound Marketing Strategies
Traditionally, almost all companies used to reach out to their customers using outbound marketing strategies. However, most of the intrusive methods like cold calling are now a bit out of flavor. There are several softer approaches that you can use. For instance, you can post advertisements on community pages and in relevant local publications. If you are a firm that operates within a community, you can get some impressive results with lateral thinking. For instance, you can consider sponsoring a local kids’ football team. It’s not an expensive move, but it will get you the recognition you need. There will be a lot of parents at the match, and you never know how many of them need tax services. If you can distribute shirts with your name on them, you will probably be their first choice when they need a tax firm.
Reach Out to Your Audience Through Social Media
Social media can be a very powerful tool for any kind of business. It’s the most-used channel in marketing, with the second being websites. However, for you to get the best results, you need to have a solid social media strategy. For instance, you need to figure out which platforms are used by your audience and what they use each platform for. Just posting content on social media alone will have some level of results, but it won’t give you the impressive response you are looking for. You need to post engaging content and visuals on the right platforms and at the right time. You also need to make sure all the basics are covered. For instance, your opening hours, contact details, and location should be easily accessible and visible on your social media platforms. You must also make sure that there is a link to your website on all your profiles.
You should post different types of content on social media. If you keep inviting people to hire you, they will end up ignoring your content. After all, there are so many exciting things to see on social media. You can post news updates, thought leadership content, advice, customer success stories, and any other type of content that raises awareness of your services. One of the platforms you can make use of as a tax company is LinkedIn. This is a platform that attracts professional audiences, and you are likely to find your clients there. LinkedIn also makes it possible for clients to leave valuable recommendations that can help you attract more customers.
Whichever platform you use, just keep in mind that social media is all about dialogue. Don’t just post and ignore the comments of your target audience. Think of everything that you do as a conversation. That way, you can humanize your business.
Make Use of Content Marketing
Content marketing is one of the most effective methods of drawing the attention of your potential clients. This is a key area of inbound marketing. If you manage to use content marketing well, you can benefit both your business and your target audience. Your audience will have interesting content to engage with, and in return, they will want to explore your services. As you are creating content, you can stick to tax-focused content, or you can also share your thoughts on other related subjects.
There are several types of content you can use to engage your audience. For instance, you can make use of listicles, blog posts on your website., newsletters, quizzes, Facebook posts, and QandAs. If you are not confident with your content creation skills, you can hire the services of freelance writers and graphic designers who can produce visual content for you. You just need to ensure that you have a lot of insightful, well-written, and SEO-focused content to regularly publish on your social media platforms, newsletters, and on your website.
Email Marketing for Tax Firms
A lot of tax firms communicate with their clients on a regular basis through email. However, not many are capitalizing on this opportunity. Email marketing can yield impressive results if done right. You need to make the most of your email campaigns with regular updates and well-crafted content that focuses on tax tips and business strategy.
Just like with your website, you need to ensure that your emails are well designed. They should be mobile-friendly, so your audience can easily access them on any device. You must refrain from sending long, drawn-out sets of content. Instead, you should use your emails to send “teasers” of content with links that lead back to your site. One of the main goals of your emails should be to invite your readers back to your website. You shouldn’t try to use email to achieve it all. Your website should be your most powerful conversion tool.
Make Use of Paid Ads
The majority of accountants and tax firms are aware of Google Ads and how they work. The advantage of using techniques like Google Ads is that you can leverage them to get instant traffic to your website. Unfortunately, the traffic you get with Google Ads might not be your target audience. On top of that, Google Ads cost a lot of money. As a tax firm, you don’t have a very good sales process, so this means you will just burn through leads without really creating potential clients. If you have taken the time to create a very solid sales process and you have defined your services properly, you can use Google Ads to some degree. However, you still need to make sure that your target market is defined so that you can convert the majority of those who click into paying clients.
Keyword Rich Content
One of the most powerful techniques you can use for your tax office marketing services is SEO. This method is all about getting your website to appear at the top of search engine result pages. That way, your business can be seen by people who are looking for your services. The idea is to appear on the first page. This is where most of the audience interacts with websites. To optimize your website for SEO, you need to include keywords that your customers are searching for. For instance, you can use words like ‘tax firm in [your town/city]’ and ‘help with tax.’ You can also find out what people are searching for using several free and paid SEO tools.
Make Use of Lead Generation Platforms
There are many lead generation platforms out there that you can use for your tax office marketing services. These lead generation platforms can help you simplify the process of getting new clients. They enable you to track your marketing metrics, create newsletters, and nurture new client relationships.
These are some of the marketing strategies you can make use of as a tax firm. You need to take some time to research and find out what methods work best for your business. If you are not sure how to go about things, you can find someone to help you with your marketing efforts. For instance, you can work with a copywriter, a graphic designer, or someone who provides tax office marketing services to ensure that you produce engaging content. That way, you can always keep your audience engaged and interested in finding out more about your business.