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As an accountant running their own business, you are responsible for your own firm’s web presence. While it might be tempting to just go online and create a free website for yourself, that’s not really a good idea. According to a Stamford study, up to 75% of people base a business’ credibility on its visual aspects and website design. This is why you need to have a professionally designed custom CPA website. Here are other reasons why you need to customize your website.

A Bare-Bones, Simple Website Won’t Deliver the Result You Want

If you are looking to grow your business, then you need a website that will represent you properly on the internet. This means you won’t get where you want to go with anything less than exceptional. There are thousands of websites on the internet, and to compete with them, you need yours to look better and more polished. People now base their first impression of your business on how your website looks. So you need a brilliant custom CPA website to stay ahead of your competition.

Stand Out Among the Competition

Business is not just about working hard; it’s also about standing out. You need to have something that sets you apart from the rest. You won’t be able to do that if you just piece together a generic website using downloaded themes. Instead, you need a website designed from scratch to properly communicate your values and brand identity. That way, it won’t look like anything else on the internet, which will grab the attention of your customers.

Expandability

Marketing is about getting the word out there and enticing customers to engage your business. It’s common to have a marketing strategy so successful that you start getting more clients than you can handle. The beauty of a custom-designed CPA website is that it can grow with your business. You can start adding new pages, blogs, product groups, and other customer areas that weren’t covered before. This is how the website can grow with your brand and continue to serve your best interests. Your developers can code the website so that it won’t be difficult to add some more functionality to it later on.

These are the benefits of having a custom CPA website. When you hire developers to develop your website, you must communicate with them exactly what you want your brand to represent. That way, they can create a website that stands out and communicates properly with your target audience.