Content marketing is one of the most effective digital marketing strategies for CPAs. However, each business type has types of content that will bring in more leads than others. If you want to use content marketing for your business, it’s crucial to find out the best type to use. Here are three forms of content marketing that all CPAs should use.
Every CPA must have a blog on their website. Having a blog is a good move for SEO. This can be a cost-effective way to increase organic traffic to your website. However, when creating blog posts, there are several things that you need to keep in mind. For instance, your content should be original and optimized for SEO. It’s also essential to use a cluster model to organize your blog topics. Content marketing using a blog can give you impressive results if you manage to do it right.
You can also leverage blog posts to collect emails that you can later use for email marketing. This requires you to add email forms at the bottom of your blog posts. Studies show that email collection forms are the most successful at converting viewers. A study done in 2020 showed they have a 15% conversion rate. Once you receive many emails, you can create a newsletter that features different topics to ensure you stay in the minds of your clients.
Infographics are an excellent way to capture the attention of your audience. They’re bright and visually captivating, making it easy to use them to present stats or processes. They are also low-cost and quick to make. Readers love infographics because data is easier to recognize and understand when presented like that. Also, if you include data in your infographics, your services and products become more reputable.
Using videos as part of your accounting content marketing is an excellent way to engage an audience quickly. Studies show that 54% of audiences love seeing videos from their favorite service providers. You will also find that videos are one of the most versatile mediums. However, you need to keep your videos short and enjoyable to communicate without boring the audience.
These are some of the best types of content to use for accounting content marketing. It’s essential to ensure your post is original and well researched. Recycled content, similar to everything else on the internet, will not yield good results. If you need help with accounting content marketing, get in touch with us today.